Senior Brand Manager

Pracovní nabídka

Job Description

•Develop a robust and accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints

•Facilitate cross-stakeholder discussion to strengthen insights; collaborate with Brand Team colleagues to engage critical opinion leaders from all customer groups

•Lead synthesis of insights from cross-functional teams to determine brand positioning and populate the Brand Plan Insights Chapter

•Propose Strategic Objectives for Brand Team review based on findings from the Patient Journey; challenge and critique all Brand Team strategies to ensure patient-centricity

•Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives

•Play an active role in the Brand Team, providing input for the Marketing function

•Lead segmentation activities for physicians and patients, identifying target segments and appropriate strategies for each

•Oversee the local digital maturity assessment and any digital listening/engagement activities (in-house or via agencies)

•Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story

•Consolidate the 1-year tactical Brand Plan, collecting inputs from cross-functional colleagues

•Guide the design and implementation of all Marketing activities, to include:

•Innovative Marketing tactics to deliver holistic solutions

•Traditional and non-traditional partnerships

•Multi-channel opportunities to strengthen campaigns

•Multi-stakeholder initiatives

•Ensure all in-field materials are aligned to Strategic Objectives of the Brand

•Forecasting and KPI monitoring for the brand; budget planning, tracking and ROI measurement for Marketing team activities

•Develop and lead direct reports in the Marketing team; create succession plans

•Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols

Qualifications

Minimum bachelor’s degree or equivalent

Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, etc.)

Understands the market, the full range of customer and stakeholder needs as well as issues related to the therapy area

Czech and English language proficiency verbally and in writing
 
Additional information

•Champions patient empathy within the Brand Team/Marketing function, leading and embracing the need for a patient-centric approach while maintaining up-to-date insights for all customer and stakeholder types

•Strong customer-focus, responding proactively to changes in environment and customer needs

•Leads strategic thinking and oversees management of marketing-led initiatives/projects and execution which includes promotional mix and cross channel thinking

•Empowers team members to take ownership of their work, effectively delegates and encourages cross functional fertilization

•Demonstrates tactical planning skills and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking)

•Effectively communicates, influences and negotiates with all relevant external/internal stakeholders

•Develops and nurtures innovation/ lateral thinking, able to indentify the most appropriate solutions to complex problems

•Proactively addresses issues/proposals that impact product performance: is highly accountable and takes responsibility for performance monitoring

•Manages budget, P&L, forecasting and KPI tracking, leveraging strong analytical skills